In a world where shopper decisions are made in seconds, we consistently see in our behavioural research that the majority of visual attention in-store is on the pack So what does this mean for brands? Shoppers don’t “read” the shelf; they scan it. Their navigation is driven by colour and shape recognition. Words come later, if at all. This aligns with findings in books such as Why We Buy by Paco Underhill and Inside the Mind of the Shopper by Herb Sorensen, both of which highlight that...

In the bustling retail landscape, the art of shopper engagement is paramount for businesses striving to stand out and capture the hearts...

Covid-19 has emphasized the shopper need to efficiently navigate the store. Join Dr Herb Sorensen, Mark Heckman & Peter Wilson as they...